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UTM link builder for ads, social posts and email

Fill in source, medium and campaign to get a clean UTM link and see where visitors come from in Google Analytics. Presets for Facebook, Zalo and email.

How to use

Paste the page address you want people to land on.
Choose the source (facebook, zalo, google…) and medium (cpc, social, email…), then name the campaign.
Copy the link and use it in your post, ad or email.

Frequently asked questions

What is UTM?

A set of parameters added to the end of a link so Google Analytics records which source, medium and campaign a visitor came from.

Should I add UTM to links within my own site?

No. UTM on internal links makes Analytics start a new session and overwrite the original source.

Uppercase or lowercase?

Keep everything lowercase. Analytics is case-sensitive, so "Facebook" and "facebook" become two different sources.